Cyndi serves as the VP of Fleet Solutions at Descartes, where she drives go-to-market strategy in routing, mobile, and telematics, ensuring alignment with industry demands. With 23 years of experience in transportation technology, Cyndi has specialized in optimizing last and final mile operations, dispatch and tracking, telematics and ELDs, video-based safety, and data analytics. Her extensive work with both last mile and over-the-road companies gives her a nuanced understanding of the unique and shared challenges in these areas. 

Chris is an operations and technology leader with over 20 years of experience driving efficiency and transformation through SaaS, CRM, and operational optimization. He is currently a Solutions Consultant at Descartes, where he advises organizations on aligning technology and best practices to achieve strategic goals, and previously led large-scale operations and IT initiatives at Arctic Glacier.

Ben Sampson is the Head of Solutions Engineering for BFC with over 10 years of hands-on experience across warehouse operations, middle-mile transportation, and final-mile delivery. He’s led day-to-day operations, designed and implemented large-scale processes, and helped launch new warehouses, giving him a deep understanding of how planning decisions impact execution on the road. Ben brings an operator’s perspective on connecting load planning, routing, and driver pay to improve visibility, accountability, and overall fleet performance.